About
Athlete.
Serial Entrepreneur.
Operator.
Media Architect.
Each chapter paid for the next one. None of them were a pivot.
ATHLETE
Nick played professional baseball, where he learned early that talent gets attention, but standards, preparation and consistency determine who stays in the game. Competition taught him how to be coached, perform under pressure and keep executing long after the excitement wears off.
SERIAL ENTREPRENEUR
More than two decades of building businesses, teams and revenue. Nick helped launch and scale 150+ insurance agencies nationwide and generate more than $100M in business revenue in just over five years. Those weren't case studies. They were real-world reps in sales, recruiting, leadership, systems and scale.
OPERATOR
Today, Nick is a co-founder of three companies and an executive in a fourth, operating across insurance, financial services, payments and media. He isn't advising from the sidelines. There are teams to lead, targets to hit, problems to solve and businesses to grow.
MEDIA ARCHITECT
And somewhere along the way, Nick figured out something most businesses still get wrong:
MEDIA ISN'T JUST MARKETING.
IT'S INFRASTRUCTURE.
Built correctly, media creates attention. Attention builds authority. Authority builds audience. And audience creates relationships, opportunities and revenue.
Nick doesn't just create content.
HE ARCHITECTS THE ECOSYSTEM THAT CONNECTS ALL OF IT.
The through-line
Building systems that create growth.
Different industries, same job: architect media-driven growth, build revenue systems, develop partnerships and teams, create distribution, and connect attention to opportunity and opportunity to results.
The operator stack
Four companies. Currently.
Team Hiter
Co-Founder & CEO
Building alongside his wife and co-founder, Rhiannon Hiter, Team Hiter has grown into a nationally recognized insurance organization serving families and businesses—built on relationships, leadership, culture and a shared commitment to helping people win.
Visit site →Hitlab Creative
Co-Founder & CEO
Building a modern media company that turns ideas and attention into powerful media platforms—spanning brand strategy, content, production, studio design, studio rentals, distribution, partnerships and monetization, with work and partnerships spanning major brands and organizations including Fandango and TEDx.
Visit site →REAL Financial
Principal | Chief Operating Officer | Senior Vice President
Working alongside founder and CEO Brad Lea to build and scale REAL Financial, a national financial services organization—leading the transformation of its operations, technology, sales infrastructure, training and field development for nationwide growth.
Visit site →Processing 1st
Co-Founder & President
Co-founded and scaled Processing 1st into an established 8-figure payments company—building the sales organization, partnerships and merchant solutions that help businesses process payments smarter and more efficiently.
Visit site →The playbook of top performers
Mindset. Skillset. Habits.
- Mindset
- The attitudes and beliefs driving performance.
- Skillset
- The ability to perform at a high level.
- Habits
- The repeated behaviors producing the outcome.
Off the clock
“Relationships are currency.”
— Nick Hiter
Media creates proximity. Proximity creates relationships. Relationships create opportunity. That's not a strategy Nick adopted — it's how his whole career happened.
He's married to Rhiannon Hiter, his partner in business and in life. They have two children, Ethan and Ansleigh. Faith, presence and stewardship are part of how he makes decisions, not a section at the bottom of a bio.
“You cannot scale confusion.”
Media Architect | Serial Entrepreneur | $100M+ Scaled Business & Revenue Growth Strategist | Podcast Host | SiriusXM Voice Artist | Former Pro Athlete